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Press Releases

January 5, 2011 Cobra Electronics Drops Plastic Packaging for MWV's More Sustainable Natralock

Cobra Electronics Corporation (NASDAQ:COBR) selected MeadWestvaco Corporation (NYSE: MWV) as its sustainable packaging partner by switching from a plastic clamshell design to the secure and more sustainable alternative - Natralock®.

June 7, 2010 MWV's Natralock Hooks Pure Fishing for Conversion to New, More Sustainable Packaging Solution

MWV's sustainable and secure Natralock® packaging solution has been selected by Jarden subsidiary, Pure Fishing, a leading global provider of fishing tackle, lures, rods and reels, as the package of choice for 35 new Berkley Classic Tools, as well as other additional 2011 products.

June 3, 2010 Victorinox Swiss Army and MWV Receive 2010 Innovation Award from Paperboard Packaging Council

VSA) announced that it has won the “2010 Excellence Award” and “2010 Excellence In Innovation Award” from the Paperboard Packaging Council (PPC) for its new Natralock® sustainable packaging provided by MeadWestvaco Corporation (MWV).

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Media Coverage

October 28, 2011 Fishing for New Technology

MWV's Natralock packaging isn't necessarily new, but the launch of this reusable blister-pack alternative creates packaging with a twist.

June 01, 2011 Devilish Packaging, Tamed

With retailers and brand owners moving away from traditional clamshell packaging, MWV's Natralock is the sure solution for this transformation. In this New York Times article, Jeff Kellogg, vice president for Consumer Electronics and Security Packaging, discusses MWV's innovative packaging solutions.

March 01, 2011 Importance of Packaging

MWV's Jeff Kellogg, Vice President of Natralock, talks about the importance of packaging during the Sustainability in Packaging 2011 show. Watch.

January 31, 2011 Tear-Resistant Paperboard Prevents Pack Attacks

Packaging Strategies Magazine featured MWV's tear-resistant paperboard security carton, and highlighted the correlation between retail theft and packaging integrity. Read more.

January 11, 2011 MWV Introduces Sustainable Security Pack

Design.com covers MWV's sustainable security carton, designed to help retailers prevent shoplifting and decrease the costs associated with theft. Read More

January 07, 2011 Blister package securely conveys branding for communications devices

Packaging Digest covers MWV’s Natralock packaging and how the Cobra Electronic Corp. replaced their plastic clamshell packaging with Natralock, reducing their overall packaging footprint. Read More

January 07, 2011 Natralock Makes Neat Package of Sustainability, Security

Environmental Leader covers Natralock at the 2011 CES Show in Las Vegas. Read More

January 06, 2011 Tough Paperboard at CES Aims to Crack Shoplifting Crime

The Independent covers MWV’s new Security Carton security packaging solution, unveiled at the 2011 International Consumer Electronics show. Read More

January 06, 2011 Cobra Electronics Drops Plastic from Product Packaging

Read about Cobra Electronics choosing Natralock packaging for their new PhoneLynx and GRMS radios, using less plastic than traditional clamshells and reducing their overall packaging footprint. Read More

January 06, 2011 CEA Sustainability Report Shows Electronics Firms’ Progress on Green Goals

MWV’s Natralock packaging was mentioned in the CEA sustainability report on green packaging. Read More

November 09, 2010 When It Comes to Technology, Packaging Matters

MWV's Jeff Kellogg, Vice President of Natralock, shares insights on why packaging matters in CEA's Digital Dialogue. Read More

June 07, 2010 Pure Fishing Hooked on the Convenience, Sustainability and Security of Natralock Packaging

Packaging World (packworld.com) discusses fishing products marketer Pure Fishing and their debut of a new line of tools in our secure, sustainable clamshell alternative Natralock packaging. Read More

June 01, 2010 Wrapping it Up: Natralock in Military Retailer Magazine

Read Military Retailer's take on how green packaging like Natralock becomes more important than ever as consumers worry about protecting Mother Earth. Read More

June 01, 2010 Pure Fishing Hooked on the Convenience, Sustainability and Security of Natralock Packaging

Packaging World (packworld.com) discusses fishing products marketer Pure Fishing and their debut of a new line of tools in our secure, sustainable clamshell alternative Natralock packaging. Read More

May 05, 2010 Swiss Army's Natralock Packaging in Brand Packaging Magazine

Victorinox Swiss Army's Natralock packaging was recently featured in Brand Packaging Magazine as a sustainable option for clamshell replacement packaging. Read more

May 04, 2010 Podcast: Info Retail

Info Retail's blog published a podcast by Jeff Kellogg, MWV Vice President of Natralock, at the 2010 Consumer Electronics Show, talking about our sustainable Natralock packaging solution. Listen to the podcast

March 15, 2010 MWV plugs into consumer electronics for its Natralock clamshell alternative

At the recent Consumer Electronics Show, Natralock's use was noted as a highlight by several major media publications. (From Packaging Strategies) Read more

March 01, 2010 A sharp departure from clamshell packaging

Why did Victorinox Swiss Army switch to MWV Natralock's paperboard-based packaging solution? At least one reason was to evoke better branding opportunities than those offered by previously used plastic clamshell packaging. But wait - there's more ... Read more

February 15, 2010 MWV plugs into consumer electronics for its Natralock clamshell alternative

At the recent Consumer Electronics Show, Natralock's use was noted as a highlight by several major media publications. (From Packaging Strategies) Read more

February 01, 2010 Victorinox Swiss Army converts to paperboard "clamshell"

"As a brand that just celebrated 125 years of iconic design and innovation, as well as a long heritage of environmental responsibility, we are proud to incorporate more sustainable packaging into our product line with Natralock," says Victorinox Swiss Army president Rick Taggart. (Featured in Converting Magazine) Read more

January 18, 2010 Environmentally friendly packaging from MWV

David Miller, global supply chain director, MWV Natralock, discusses why Natralock is the right packaging solution instead of clamshells and gives a sneak peak at the machinery that makes it all possible. (Featured on Butterscotch.com) View the video

January 11, 2010 MWV produces Swiss Army Knife packs as brand ditches clamshell

Swiss Army Knife manufacturer Victorinox is replacing plastic clamshell packs with MeadWestvaco's paperboard-based Natralock packaging. (From Packaging News). Read more

January 10, 2010 Victorinox goes "greener" with their new packaging

It's good to see more companies jumping on the “green” bandwagon in a proactive and practical manner; not only are they doing something great for the environment, they’re also making life easier for their customers! (From Gear Diary). Read more

January 09, 2010 Green is good

Best Buy features green products at this year's CES. MWV Natralock packaging can't be left out of this wrap-up. View the video

January 08, 2010 Kodak chooses clamshell alternative for camera packaging

With MWV's packaging, products are put in a PET shell that's just big enough to fit the item, and the plastic is then sandwiched between paperboard that comes from sources certified by the Sustainable Forestry Initiative. (Featured on GreenerDesign). Read more

January 08, 2010 MeadWestvaco selling clamshell-packaging alternative

Among the many products being showcased at this week's Consumer Electronics Show is one that MWV says puts an end to the "wrap rage" some consumers experience when trying to open plastic clamshell packaging. (From the Richmond Times-Dispatch). Read more

January 07, 2010 Kodak opts for paperboard package over clamshell for digital camera

Secure yet green packaging comprised of paperboard with plastic bubble selected over clamshell packaging for Kodak’s digital camera offering. (Featured on GreenerPackage.com). Read more

January 07, 2010 Packaging rage reduced

Natralock has managed to offer its scissors-openable packaging to Kodak, Panasonic, Duracell, HP's accessory line and Sandisk, amongst the electronics you'll now be able to open without major injury from your tussle with the plastic clamshell packaging. (On technology website SemiAccurate.com). Read more

January 07, 2010 MWV's Natralock saves consumers' fingers from frustrating clamshells

Consumers don't like them. Sony and Amazon are abandoning them. That's why MWV has created the premier packaging solution that promises to rid the world of plastic clamshell packaging. (From CES ShowStoppers®). Read more

January 08, 2009 Live from CES

MWV Vice President of Natralock Jeff Kellogg talks about the company's revolutionary new green packaging solution for CE manufacturers. (Featured on Consumer Electronics Daily News) Listen to the podcast

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